EA has been pursuing publisher Take Two Interactive since mid-February when the video game giant offer a $2 billion buyout. Take Two refused the initial offer but EA continued pursuing the company stating in a letter that “if you are unwilling to proceed on that basis, however, we may pursue other means, including the public disclosure of this letter, to bring our offer and the compelling value it represents to the attentions of Take-Two’s shareholders.” If the takeover is successful, EA will have control of hit franchises such as 2K Sports, Midnight Club, Bioshock, The Elder Scrolls, and most notably, Grand Theft Auto.
EA has a reputation within the gaming community for being unwilling to take risk, pushing out annual games just with minimal improvements, and using microtransactions to charge for things that other publishers give out for free. Take Two, although having a reputation outside of the gaming industry is less than good, its reputation inside the gaming community is stellar.
TheGamingReviews.com wrote an article about the worst things that EA could do to the Grand Theft Auto franchise. Here is the summary of the article below.
EA Trax Replaces Radio Stations

The radio stations have been crucial in creating the setting and mood throughout the Grand Theft Auto series. In fact, the Vice City soundtrack is probably the best collection of 80s music ever created. However, EA may think it is better to institute their own brand of licensed music with the dreaded EA Trax that everyone tries to turn off when loading up an NHL or Madden game. Speaking of other EA properties, no doubt the company would see that just like real life radio, the air waves permeating Liberty City would also be a great way to keep you informed of whatever other EA products are being released.
Capitalizing on Downloadable Content

Changing clothes and adding accessories is a staple of the Grand Theft Auto franchise. EA, with their history of abusing microtransactions, would see the potential of putting all of these virtual items to good use. Imagine having to pay real dollars for a nice new jacket, sunglasses, shotgun or even in the worst case, cars themselves. Like it or not, GTA is a prime candidate for downloadable transactions that go far beyond a little episodic content. Despite their folding at the outcry over purchasing guns in Battlefield: Bad Company, no amount of torrential wailing from gamers could stop them from being tempted to pick such low hanging fruit.
Annual Releases

Big franchises such as Rainbow Six and Guitar Hero have move to a yearly release to suck the maximum amount of money from gamers’ pockets. EA is certainly not a stranger to this trend with their yearly lineup of sports franchises. EA may push for an annual GTA game which, as evident from other annual releases, would suffer from a lack of improvements from game to game and difficulty in creating new settings. Who else is looking forward the GTA: Topeka?
Driving Rockstar Away

In order to keep up with an increased number of games (see Annual Releases), publishers have started using alternate developers for games such as Call of Duty 3 and Guitar Hero 3. These games never seem to match the magic of the games from the original developers. There are lots of GTA clones that are released every year, but none of them live up to the game created by Rockstar. Take Two was smart enough to leave Rockstar alone and let them create their art. EA does not have such a good track record of handling developers that they purchase.
Giving In to the Man

The Grand Theft Auto franchise is a very controversial one. Mass media, mothers, and Jack Thompson all hate the series. GTA has made a lot of money for Take Two, but Take Two has also spent a lot of money defending GTA in legal battles. Would a company like EA, which may not have a particularly sparkling clean image in the gaming community but certainly does outside of it, be willing to take responsibility for such scandalous software? Would they try to release a “T” rated version with toned-down violence, humor, and edginess? While some PR problems within the gaming community are one thing, getting criticized from the government and society at large probably isn’t something EA wants, given that they’re an even easier target than Take 2.
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